Client Case Studies

CloudOps Inc.

CloudOps had an exceptional cloud infrastructure product but a completely broken top-of-funnel. Their 4-person SDR team was spending upwards of 80% of their working week on prospecting activities — manual LinkedIn outreach, unverified lists, and generic email blasts. Pipeline was inconsistent, morale was low, and the VP of Sales was under pressure from the board.

• Built a predictive ICP model from CloudOps' 3 years of CRM win/loss data
• Identified 8,400 accounts matching the refined ICP across North America
• Ran AI-personalised multi-touch sequences (email + LinkedIn + phone) for each persona
• Deployed BANT qualification calls on all positive responses before CRM delivery
• Integrated directly with HubSpot — leads landed with full enrichment and call recordings

Within 30 days the pipeline was flowing. By day 60, CloudOps had received 312 High Quality Leads — each with a confirmed budget, decision-maker contact, validated need, and purchase timeline within 90 days. The SDR team was freed to focus entirely on follow-up and closing. Pipeline ROI hit 4.2× within the first quarter.

"Core B2B Zone transformed our demand generation completely. Within 60 days we had a full pipeline of HQLs — our sales team went from frustrated to overloaded in the best possible way." — Michael Ross, VP Sales, CloudOps Inc.

FinScale

FinScale's enterprise sales cycle averaged 90 days, and AEs were spending nearly half their time chasing prospects who were nowhere near ready to buy. They needed a steady flow of pre-qualified, genuinely interested decision-makers in their calendar — not raw leads to warm up themselves.

• Defined a strict appointment criteria: CFO/VP Finance at B2B companies with 50–500 employees
• Launched AI-personalised email + LinkedIn sequences targeting 6,200 matched prospects
• Ran outbound calling on all positive intent signals with pre-qualifying script
• Booked meetings directly into AE calendars via Calendly integration
• Delivered a full prospect brief with each appointment: company context, conversation notes, and BANT summary

Over one quarter, Core B2B Zone booked 248 qualified demo meetings — with an 89% show rate and a 41% demo-to-close conversion. The AE team reported spending 70% more time on active selling versus the prior quarter. FinScale's revenue grew 34% QoQ as a direct result.

DataStream Solutions

DataStream had identified three tier-one enterprise accounts as critical targets — a major European bank, a global logistics company, and a leading FMCG brand. Despite 18 months of effort, they hadn't managed to get meaningful traction inside any of them. Buying committees were opaque, messaging wasn't resonating, and the opportunities kept stalling.

• Mapped full buying committees for all three target accounts (averaging 11 stakeholders each)
• Created persona-specific content assets for CTO, CDO, Head of Analytics, and IT Procurement roles
• Ran coordinated LinkedIn engagement, programmatic display, and personalised email tracks per stakeholder
• Leveraged intent data to time outreach around active evaluation signals
• Weekly account engagement scoring and pipeline reporting delivered to DataStream's leadership team

All three target accounts progressed to active evaluation within 3 months. By month 6, all three had closed — adding $1.4M in new ARR and reducing the average deal cycle by 28% compared to DataStream's prior enterprise deals.

MedTechPro

Hospital procurement managers and clinical directors are notoriously difficult to reach. MedTechPro had tried standard B2B list vendors and found the data to be outdated, inaccurate, and lacking the specific role and departmental targeting they needed.

• Built a custom healthcare contact database using specialised medical directories, LinkedIn, and intent platforms
• Applied role-level, department-level, and hospital-size filters to match MedTechPro's exact ICP
• Verified every contact's email and direct dial before delivery — 96% accuracy rate
• Provided GDPR and HIPAA-compliant data handling throughout the engagement
• Delivered contacts in CRM-ready format with full enrichment

1,800 verified contacts delivered in 45 days. MedTechPro's team launched outreach immediately, generating 94 positive responses in the first two weeks. Within 90 days they had 28 deals in active pipeline — the most productive quarter in the company's history.

Precision Systems

Precision Systems' enterprise sales team of 24 reps was receiving 400+ leads per month — but fewer than 15% were genuinely sales-ready. Reps were burning time on unqualified conversations, forecast accuracy was poor, and the VP of Revenue couldn't trust the pipeline numbers.

• Designed a custom BANT framework aligned to Precision Systems' 6-month enterprise sales cycle
• Deployed a hybrid AI-script + specialist caller team to qualify all inbound and outbound leads
• Achieved authority mapping at DMU level — identifying all key decision-makers per account
• Delivered budget range validation without triggering prospect objections
• Passed only fully BANT-qualified leads to the sales team with full qualification notes

54% of contacted prospects achieved a full BANT pass — far above the industry average of 20–25%. Sales reps saved an average of 62% of their previous qualification time. Close rates increased 3.1× within two quarters, and forecast accuracy improved from 58% to 91%.

GrowthIQ

GrowthIQ's previous cold email campaigns averaged 4.2% open rates and had caused deliverability issues — their domain was beginning to show signs of spam flagging. They needed a complete reset and a scalable email engine that could reach 200,000 contacts without damaging their sender reputation.

• Full email infrastructure rebuild: new sending domains, SPF/DKIM/DMARC configuration, and warm-up schedules
• Defined 8 distinct buyer personas and wrote AI-personalised sequences for each
• Implemented dynamic content blocks personalised to company size, industry, and recent trigger events
• Ran continuous A/B testing on subject lines, send times, and CTA variants
• Full CAN-SPAM and GDPR opt-out management with suppression list integration

Across 200,000 contacts, GrowthIQ achieved a 38.4% open rate, 6.8% click rate, and 4.2% reply rate — all more than 5× their previous benchmarks. The campaign generated 840 positive responses, 312 discovery calls, and $1.1M in new pipeline within 90 days.

NexaGen Corp

NexaGen Corp was 90% reliant on outbound sales and field events for pipeline. With rising event costs and declining outbound conversion rates, the CMO needed to build a sustainable inbound engine within 6 months — without disrupting existing revenue targets.

• Launched AI-managed Google Ads and LinkedIn Ads campaigns targeting three key verticals
• Built a LinkedIn ABM ad programme targeting 150 named accounts with personalised creative
• Redesigned and A/B tested 6 landing pages — improving average CVR from 3.1% to 12.3%
• Produced an SEO content calendar of 48 articles aligned to buyer journey stages
• Implemented full cross-channel attribution connecting ad spend to CRM pipeline

In 6 months, the programme influenced $4.2M in pipeline — of which $1.8M had already closed by month 8. Organic traffic grew 67% YoY. The CMO presented the programme as NexaGen's highest-performing marketing investment in 5 years at the annual board meeting.